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The Iconic

Anonymous networking for Fortune 500

Zero-to-one product strategy, brand strategy and MVP development for a platform built around candid conversations.

  • Product strategy
  • Brand strategy
  • MVP development
The Iconic orange and cream identity, printed materials and conversation interface

One idea, across every layer.

The brand and product were developed together. Editorial typography and a distinctive orange-and-cream palette sit alongside the conversation interface, connecting the public identity with the experience inside.

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