An identity that travels.
A graphic wordmark and directional symbol give Metaphor a recognizable presence across merchandise and campaign applications. A shared language for discovering new groups and getting involved.
Metaphor
Building community for the new internet
Naming, strategy and an identity system for tools that help people discover and join DAOs. The first client of Circusfish, Jackson’s former agency.
- Naming
- Strategy
- Identity system
Created through Circusfish, Jackson’s former agency.
