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Metaphor

Building community for the new internet

Naming, strategy and an identity system for tools that help people discover and join DAOs.

  • Naming
  • Strategy
  • Identity system
Metaphor wordmark, black apparel and yellow outdoor identity applications

An identity that travels.

A graphic wordmark and directional symbol give Metaphor a recognizable presence across merchandise and campaign applications. A shared language for discovering new groups and getting involved.

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More work