A symbol with room to grow.
The second-round direction brings converging arrows into a snowflake-like asterisk. It becomes both a recognizable mark and a way to express the idea of “anything.”
Anything
YC W26 Insurance AI, in partnership with Arc Studio
An insurance identity developed in collaboration with Arc Studio. A two-day branding sprint exploring a visual world around possibility.
- Brand identity
- Visual direction
From mark to world.
An olive and pale-green palette connects the typography, pattern system, digital layouts and merchandise studies. Shown here is the second-round identity direction and its application concepts.
In collaboration with Arc Studio. Second-round identity direction; application concepts.
