Listen before drawing.
The work began with a two-week exploration of the brand’s ideals and conversations with residents and early community members. Their sense of belonging became the foundation for the visual identity.
Launch House
Where founders go to build
An identity for founders and creators building together. The starting point was the community itself: its residents, its rituals and the connection between a home and an inner circle.
- Messaging
- Logo system
- Custom typography
- Website
- Merch
- Brand guidelines
Home, meet community.
Early sketches explored a house, a circle and the LH initials. A rounded pentagon-circle became a secondary shape, while the house monogram and customized lettering formed the core identity.
Build with the people in the room.
The digital design process was livestreamed over 48 hours, bringing feedback from residents and the online audience into the work as it developed.
