A shared attitude.
“Oddly Disciplined” gives the community a voice: direct, energetic and full of conviction. The identity pairs a bold wordmark with the people who bring that attitude to life.
BIA
Oddly Disciplined fitness community
A modern fight club for women, with an identity that belongs as much on the gym floor as on the street.
- Logo system
- Brand guide
- Web design
- Campaign direction
- Apparel
Made to be worn.
The system moves across apparel, packaging, campaign imagery and digital design. Strong red and white graphics create a common thread through each expression.
