Studio
About GFx
GFx (Greathouse Fall) is a brand studio for founders building community-led and event-driven consumer startups. We specialize in turning early-stage ventures—from pre-seed to Series A—into category-leading brands. GFx has been working with founders for the last decade.
The studio works across New York, Paris, Cairo, and Tbilisi with collaborators in each city. Our clients include social clubs, tech events, creator communities, and consumer apps backed by Y Combinator, a16z, and Sequoia. We've helped founders raise $65M+ in venture funding and generate over 25M organic impressions through brand-led launches.
The studio offers brand identity, custom typography, naming, strategy, websites, MVP development, launch films, and campaign direction.
Jackson Greathouse Fall
Jackson Greathouse Fall is the founder and creative director of GFx. His work has been featured in CNN, Fortune, Business Insider, and Mashable.
He splits his time between New York, Paris, Cairo, and Tbilisi. He writes about design, travel, and creative reinvention on his Substack.