The community is the material.
Cohort dinners. Comedy nights. Pancakes and coworking. Maxwell’s world is made of things people actually do together. Those moments became the starting point for the website and communications.
Maxwell Social
The World’s Friendliest Social Club
A New York social house built around the pleasure of doing life together. The work gives its everyday rituals a shared visual and verbal language.
- Website
- Marketing
- Strategy
- Copywriting
An invitation, in many forms.
Expressive red lettering, warm imagery and an editorial rhythm carry the same welcoming voice from event announcements to the website.
