# GFx (Greathouse Fall) > GFx is a brand studio for ambitious founders building consumer startups, mostly before their Series A. Clients include companies backed by Y Combinator, a16z and Sequoia. Founded by Jackson Greathouse Fall, the studio works across New York, Paris, Cairo and Tbilisi. ## FAQ ### What is GFx? GFx (legal name: Greathouse Fall) is a brand studio that works with founders at the earliest stages, typically from pre-seed to Series A. We focus on community-led and event-driven consumer startups: social clubs, creator communities, tech events and consumer apps. What we build: brand identities, websites, product design and launch films. The work covers everything from naming and strategy to custom typography, motion and 0-1 MVP development. ### Who runs GFx? Jackson Greathouse Fall is the founder and creative director. He has spent the last decade building brands for founders, with work reaching 25M+ people organically. His throughline is truth and clarity above all else. His thesis: design is a tool for removing friction so teams ship great products, and for empowering everyone to be creative. Jackson's work has been featured in CNN, Fortune, Business Insider and Mashable. ### How does GFx work? The process mixes strategy, craft, engineering and new tools (AI included), with human taste and judgment at the core. A true story: GFx's 2026 showreel was hand-animated frame by frame by Jackson. When it went around on X (about 19,000 views), many people assumed AI made it. That is the bar. ### Who is GFx a good fit for? Founders building community-led or event-driven consumer startups, usually before their Series A. Past clients include social clubs, fitness communities, tech events, creator platforms and consumer apps. Many are backed by Y Combinator, a16z or Sequoia. Companies whose brand and story GFx helped shape have raised $65M+ in venture funding (that is funding raised by clients, not GFx revenue). ### What has GFx made? Selected clients: - **Linear**: Product launch film. - **Launch House**: Community for founders and creators. Full identity system: messaging, logo, custom typography, website, merch and brand guidelines. The digital design process was livestreamed over 48 hours. - **Maxwell Social**: New York social club. Website, marketing, strategy and copywriting. - **BIA**: Modern fight club for women ("Oddly Disciplined"). Logo system, brand guide, web design, campaign direction and apparel. - **The Iconic**: Anonymous networking for Fortune 500. Zero-to-one product strategy, brand strategy and MVP development. - **Metaphor**: Tools for discovering and joining DAOs. Naming, strategy and identity system. - **Department of Agriculture**: Culture-led crypto community powered by Eco. Branding, merch, website, strategy and copywriting. - **Anything**: Insurance AI startup (YC W26). Identity direction developed with Arc Studio in a two-day branding sprint. The case study shows the second-round direction and application concepts. Full case studies with images and stories are linked below under Work. ### How long has GFx been doing this? Jackson has been working with founders for the last decade. The studio has built brands across New York, Paris, Cairo and Tbilisi, with collaborators in each city. ### How do I hire GFx? Email jackson@greathousefall.com or book a 30-minute call at gfx.fyi/cal. Share what you are building and where you want it to go. GFx replies with a proposed path and timing based on scope. ## Links ### Studio pages - [Home](https://www.greathousefall.com): Studio overview, selected work, figures and services. - [Studio / About](https://www.greathousefall.com/studio): About GFx and Jackson Greathouse Fall, with press and studio history. - [Book a call](https://gfx.fyi/cal): Schedule a 30-minute Google Meet with Jackson Greathouse Fall. - [Full content](https://www.greathousefall.com/llms-full.txt): All case studies, services, studio facts and contact in one plain-text file. ### Work - [Anything](https://www.greathousefall.com/work/anything): Insurance AI startup (YC W26). Scope: brand identity, visual direction. - [Maxwell Social](https://www.greathousefall.com/work/maxwell-social): New York social club ("The World's Friendliest Social Club"). Scope: website, marketing, strategy, copywriting. - [BIA](https://www.greathousefall.com/work/bia): Fitness community and modern fight club for women ("Oddly Disciplined"). Scope: logo system, brand guide, web design, campaign direction, apparel. - [Department of Agriculture](https://www.greathousefall.com/work/department-of-agriculture): Culture-led crypto community project powered by Eco. Scope: branding, merch, website, strategy, copywriting. - [Launch House](https://www.greathousefall.com/work/launch-house): Community for founders and creators ("Where founders go to build"). Scope: messaging, logo system, custom typography, website, merch, brand guidelines. - [The Iconic](https://www.greathousefall.com/work/the-iconic): Anonymous networking platform for the Fortune 500. Scope: product strategy, brand strategy, mvp development. - [Metaphor](https://www.greathousefall.com/work/metaphor): Tools that help people discover and join DAOs. Scope: naming, strategy, identity system. ### Connect - [X](https://x.com/jacksonfall): Jackson Greathouse Fall (@jacksonfall). - [Instagram](https://instagram.com/jacksongreathousefall): Jackson Greathouse Fall. - [LinkedIn (personal)](https://www.linkedin.com/in/jacksonfall): Jackson Greathouse Fall. - [LinkedIn (company)](https://www.linkedin.com/company/greathousefall/): GFx studio page. - [Substack](https://jazzy.substack.com): Jackson's writing on design, travel and creative reinvention.