مكتوب

Content with a passport and a strong POV.

Audience Snapshot - Last 30 Days

11k+
Instagram followers
1.18M +
views
656k
accounts reached
186%
growth

Plus Wherelse, my travel newsletter exploring threshold cities through cultural immersion.

A few years ago, I rebuilt my life from the ground up. Getting sober forced me to see what was real, what was worth living for, and travel gave me the permission to start again. Now I share stories that give that same permission to my quickly growing, highly engaged audience. Reinvention is a lived experience that goes beyond theory for me. I want each new city to crack me open in a different way, and I share that process to remind people that change is possible from no matter where you begin.

Travel gave me the permission to rebuild my life.
Now, I go first. I tell cinematic travel stories that help others do the same — proof that growth and connection can happen when we step outside what’s comfortable.

Start a CollabSee Work

Why People Watch

  • • Real immersion (weeks in a city, not a weekend)
  • • Reflective voiceover + in-scene moments
  • • Taste-led curation: hidden cafés, craftspeople, neighborhood rituals
  • • A clear throughline: curiosity → discomfort → adaptation → insight

Case Studies

Chez Ammar, Parisian Vintage Menswear

A collaboration exploring the craft and curation behind a Parisian vintage menswear brand.

5,000 +
followers gained for partner brand
307k +
unique reach
15k +
saves
3k +
shares

My Process

After finding an idea, I write a script first, then use that to film, record additional VO, then edit, then I go over and do all my hand-drawn captions and art on top of the video.

idea → script → film → record VO → edit → hand-drawn captions & art

Best-Fit Partners

Travel/luggage · hotels & residences · rail/air · apparel/footwear · notebooks & stationery · cameras/creator tools · cafés/roasters · design goods · financial tools for travelers · education/cultural orgs.

Ways to Work Together

1) Integrated Story (Flagship)

  • • 1 × 45–90s Reel (cinematic VO)
  • • 3–5 × Story frames with link
  • • Optional: location soundbed + short cutdowns (6–10s)
  • • Add-ons: whitelisting/paid usage, behind-the-scenes, TikTok cut

2) City Arc (Mini-Series)

  • • 3 Reels across a month in one city (arrival / routine / reflection)
  • • 1 newsletter feature on Wherelse
  • • Asset delivery for brand channels (RAW + graded)

3) Destination Residency

  • • 1–2 weeks on site
  • • Daily micro-moments, 2 Reels, photo set, newsletter recap
  • • Live session or workshop with team/guests

4) Product in the Journey

  • • Everyday carry / luggage woven into travel narrative
  • • "What actually comes with me" pack-down
  • • Long-term ambassadorships favored over one-offs

5) Speaking / Workshops

  • • Creative reinvention, storytelling, and "going first" as a practice
  • • For brand offsites, member clubs, universities

Collaboration Principles

  • • Story first. Product shows up where it belongs naturally.
  • • Time on the ground. Enough days to earn the story.
  • • Clarity. Deliverables, usage, and timelines agreed upfront.
  • • Sustainability. Fewer, better partners; multi-episode arcs preferred.

Example Timeline (Flagship)

1.
Kickoff (15 min)
objective, hooks, must-have CTAs
2.
Pre-prod (2–3 days)
outline, shot list, logistics
3.
Shoot (1–3 days)
capture + stills
4.
Edit (3–5 days)
first cut → one round of notes → final
5.
Publish + Amplify
cross-post plan, link tracking, asset handoff
6.
Report
performance snapshot, insights, next steps

Measurement

Primary:
3-second views, avg. watch time, saves, shares, comments
Secondary:
profile actions, story swipe-ups, click-through with UTM

Let's Start

Have a city in mind or a launch window coming up?

Email: pr@jacksonfall.com · DM: @j.g.fall

Short brief works. I'll reply with a concept + suggested deliverables.

FAQ